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	<title>Heidi Hysell &#187; animation</title>
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	<description>Design + Tech + Music + Culture + Fashion + Life &#124; Creative Technologist</description>
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		<title>Diesel Hologram Fashion Show</title>
		<link>http://www.heidihysell.com/fashion/diesel-hologram-fashion-show/</link>
		<comments>http://www.heidihysell.com/fashion/diesel-hologram-fashion-show/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 03:16:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[2007]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[diesel]]></category>
		<category><![CDATA[hologram]]></category>

		<guid isPermaLink="false">http://www.heidihysell.com/?p=182</guid>
		<description><![CDATA[In 2007, Diesel presented their Spring/Summer 2008 line with their standard models, but this time added a holographic and under water theme to the presentation. The models walked the runway while graphics swam 360 degrees around them for a very stunning visual display. Below is a video of the original artwork and animation edited together [...]]]></description>
			<content:encoded><![CDATA[<p>In 2007, Diesel presented their Spring/Summer 2008 line with their standard models, but this time added a holographic and under water theme to the presentation. The models walked the runway while graphics swam 360 degrees around them for a very stunning visual display.</p>
<p><img src="http://www.heidihysell.com/blog/wp-content/uploads/2009/12/diesel-holograms.jpg" alt="diesel-holograms" title="diesel-holograms" width="460" class="alignnone size-medium wp-image-231" /></p>
<p>Below is a video of the original artwork and animation edited together over the final holographic version that was seen on the runway, followed by credits of who made it happen, a brief technical explanation and at the very bottom of the post is the full video of the show.</p>
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<table>
<tr>
<th>Animation:</th>
<td>Barcelona Studio <a href="http://www.dvein.com/">Dvein</a></td>
</tr>
<tr>
<th>Multimedia Production:</th>
<td>Danish Studio <a href="http://www.vizoo.com/">Vizoo</a></td>
</tr>
<tr>
<th>Stage Production:</th>
<td>Milan-based Agency, PRY</td>
</tr>
<tr>
<th>Client:</th>
<td><a href="http://www.diesel.com/">Diesel</a> under the direction of <a href="http://www.wdid.ie/">Wilbert Das</a></td>
</tr>
</table>
<p>Technical Details [via <a href="http://www.creativereview.co.uk/cr-blog/2007/june/underwater-magic">CreativeReview</a>]</p>
<blockquote><p>&#8220;The visuals are projected through a series of &#8216;foils&#8217; into mid air, so you see the images in mid-air. The models can then interact with them and walk through them. We used plastic foils placed at 45 degree angles so that the projected light from the ceiling goes onto a foil, is reflected on to another and then into the air.</p>
<p>We worked it so it had a real catwalk feel and so that you could view it from both sides: you can see the models, the holograms and the public from both sides. It’s never been used this way before as the technology has just been used in the corporate world before, for sales presentations, and the visuals have always just been viewed from one side. So we set up two rigs instead.</p>
<p>The animations were done with standard CGI animation software but were made for a 15m by 2.5m screen. It’s all rendered in HD, too, so was quite demanding as it’s 30 frames per second. We worked on the whole thing, from storyboard through to the final render in just two and a half months. Bringing together Dvein and Vizoo gave us this unique, truly holographic, 3D motion graphic experience.&#8221;</p></blockquote>
<p>Watch the full show here:<br />
<object width="460" height="345"><param name="movie" value="http://www.dailymotion.com/swf/x2j0i3&#038;related=0"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.dailymotion.com/swf/x2j0i3&#038;related=0" type="application/x-shockwave-flash" width="460"  height="345" allowfullscreen="true" allowscriptaccess="always"></embed></object><br /><b><a href="http://www.dailymotion.com/video/x2j0i3_diesel-hologram-fashion-show_business">Diesel Hologram Fashion Show</a></b></p>
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